Google & Meta ads
Who is the best fit for Google & Meta ads?
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Experienced businesses who have already established a strong online presence via their website, google profile, social media, etc.Â
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 Businesses who have already exhausted all other online marketing and brand building options.
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 Businesses with a clear target customer who are ready to maximize there lead generation.Â
Advantages:
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Intent search ( People searching for your exact product or service are typically ready to buy, your ad will come up first when they search)
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More traffic: Over 90% of online searches is done on google. Most business inquires and searches come from google.
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Googles payment plans for ads like pay per click and google analytics help easily understand if your ads are successful.
GoogleÂ
Google VS Meta
What are the differences and how can they be used to your advantage?
Advantages:
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Organic search (People scrolling Meta/facebook who might be able to use your product or service will be intentionally targeted so the ad will be shown to broad audience with lots of opportunity to click)
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Lots of people using meta/facebook are already using it as a utility to find products and services to buy via groups and market place, your ads can be placed in these categories to maximize the eyeballs put on them.
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Meta uses software and AI to help people discover niche products, services or eye catchers that people may not be directly searching for but it's something they would buy if it's put directly in front of them.Â
 Meta