Google business profile optimization
What types of businesses benefit the most from an optimized google business profile?
Construction (Carpentry, Concrete, Metal fabrication, Painters, etc.)
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Restaurants
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Entertainment (Movie theater, Game cafe, Coffee shop, Escape rooms, etc.)
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Service based businesses (Snow removal, Landscaping, Carpet cleaning, Car detailing, Lawn care, Mechanic, Equipment rentals, etc.)
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Why do these business get major benefits from optimizing there google business profile?
Most customers inquiring for these types of businesses will most likely be filtered through a google business profile at some point.
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A google business profile is the first impression for most customers and its often a deciding factor on if they choose to contact or visit a sales point.
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People searching google with intent to buy will often choose profiles that rank higher, come up first in search, have good reviews, look professional and active.
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What steps actually need to be taken to optimize a Google business profile?
Step 1: Creating the profile
Creating a business profile is simple and essential. Its important to get this step done as quickly as possible because sometimes google has a few hoops to jump through when getting verified
Step 2: Adding important info
Google prioritizes profiles that appeal to there algorithm. There system picks up topic specific keywords and matching photos
Step 3: Reviews
Generally google will rank profiles with more reviewsÂ
higher. Getting more google reviews is essential toÂ
rank above the competitors.
Step 4: Upkeep
Googles algorithm prefers to rankÂ
active profiles, daily photos, engagment
and updates will rank higher.Â
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